TOP 10 Sponsorship Sales Interview Questions

As an interviewer, it is essential to assess the competency and achievements of a candidate in the role of a sponsorship salesperson. To do this effectively, it is important to ask the right questions. The following are some examples of questions you can use to evaluate a candidate’s skills and determine if they are a good fit for your organisation:

  1. Successful Campaigns: Ask the candidate to provide examples of successful sponsorship campaigns they have led in the past. This will give you an understanding of their experience and the impact they have had on previous organisations.

  2. Identifying New Opportunities: The candidate should be able to articulate how they approach identifying and securing new sponsorship opportunities. This will provide insight into their sales strategy and their ability to find and close new business.

  3. Exceeding Sales Targets: Ask the candidate about their past sales achievements, specifically how they have exceeded their sales targets. This will give you a sense of their motivation, drive, and overall sales abilities.

  4. Developing Relationships with Sponsors: Relationships with sponsors are key to the success of a sponsorship campaign. Ask the candidate to give you a specific example of how they have developed strong relationships with sponsors in the past.

  5. Measuring Campaign Success: It is important to have a process for measuring the success of a sponsorship campaign. Ask the candidate to walk you through their process and how they determine the return on investment for a sponsor.

  6. Staying Up to Date: Each eco-system that a sponsorship salesperson operates in is constantly changing, and it is important for a candidate to stay up-to-date on industry trends. Ask the candidate how they stay informed and adjust their sales approach accordingly.

  7. Overcoming Challenges: Every sponsorship opportunity comes with its own set of challenges. Ask the candidate about a particularly challenging opportunity they faced and how they overcame it. This will give you an understanding of their problem-solving skills and determination.

  8. Managing the Sales Pipeline: Ask the candidate about their process for prioritising and managing their sales pipeline. This will provide insight into their organizational skills and ability to prioritise and manage multiple tasks.

  9. Innovative Activation Ideas: Ask the candidate to share any innovative sponsorship activation ideas they have executed in the past. This will give you a sense of their creativity and ability to think outside the box.

  10. Selling High-Value Packages: The ability to sell high-value, complex sponsorship packages is a crucial skill for a sponsorship salesperson. Ask the candidate to provide evidence of their ability to close these types of deals, the revenue obtained and how they may have grown it over time.

In conclusion, these questions will help you assess a candidate’s competency in the role of a sponsorship salesperson and determine if they are a good fit for your organisation. It’s important to remember that each candidate is unique and may have different strengths and weaknesses, so it is essential to be flexible in your approach and consider the individual candidate’s experience and skills. If you need some help adding to your sponsorship team and would like to know more about our services, click here to reach the best talent in the market.